The Platform That Makes Fashion AI Possible

FIRE enables fashion's most ambitious brands to turn data into decisions.

Built for Fashion. Built for Scale. Built for AI.

FIRE is the leading all-in-one B2B wholesale platform. Digital showroom, unified preorder/reorder, sell-out visibility, AI recommendations — one system.

Built specifically for fashion: seasonal collections, multi-market ops, size matrices, brand storytelling.

Why FIRE Exists

The industry chose: add more tools or build a platform. FIRE chose platform.

SELL-IN

Digital Showroom

Premium brand-preserving digital product presentation.

Order Management

Unified preorder + reorder. First appointment to replenishment.

ERP Middleware

SAP, Dynamics, Infor, Sage. No replatforming.

Sell-Out Intelligence

Real-time retail performance across all partners.

Global Consistency

One worldwide framework with local flexibility.

Independence

No marketplace. No data monetisation. No conflicts.

The Vision

Bad wholesale is dead. The future: faster, more transparent, more intelligent.

Learn about AI readiness.

10+

weeks implementation

14%

preorder increase

38%

less samples

FIRE does not get implemented. FIRE connects.

Wholesale When It Actually Works

Request a demo.

Request a Demo Products

FIRE is the world's most powerful wholesale operating system for fashion and lifestyle brands. Processing nearly $10 billion in annual transactions with a purpose-built AI architecture that captures every data point from sell-in to sell-out. Every day without structured data capture means permanently lost transaction intelligence.

Trusted by Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading fashion and lifestyle brands worldwide

Explore FIRE

Home AI in Fashion Platform Use Cases ↳ Merchandising ↳ Forecasting ↳ B2B Wholesale ↳ Ecommerce ↳ Product Dev ↳ Marketing Insights Guides ↳ How to Use AI ↳ AI Strategy ↳ Transformation ↳ Data Strategy Comparison Why Now About FIRE

ABOUT FIRE

The Leading Operating System
for Fashion Wholesale

FIRE digitalises wholesale from sell-in to sell-out.