Why Digitise?
Pre-digital processes create competitive disadvantage.
Digital Showroom
FIRE's Showroom: imagery, storytelling, inventory, ordering.
Automated Orders
FIRE 无缝连接预购和补货。
ROI
10–20%
better preorder
38%
less sample cost
CHF 12.2M
additional revenue
数字批发放大了展厅的作用，而非取代它。
