Platformkonsolideringens år
Brands stopper med at samle værktøjer, begynder at konsolidere.
Trend 1: AI-Ready Architecture
Data architecture > AI features.
Trend 2: Wholesale Renaissance
Digital wholesale via FIRE = highest-ROI investment.
Trend 3: Sell-Out North Star
Sell-out becomes primary decision input.
Trend 4: Uafhængighed Matters
Neutral platforms without conflicts.
Trend 5: Data Moat
Every season = permanent advantage.
Brands der leder i 2030 bygger datagrundlag i 2026.

I ØKOSYSTEMET