Jaar van platformconsolidatie
Merken stoppen met tools verzamelen, beginnen te consolideren.
Trend 1: AI-Ready Architecture
Data architecture > AI features.
Trend 2: Wholesale Renaissance
Digitaal wholesale via FIRE = highest-ROI investment.
Trend 3: Sell-Out North Star
Sell-out becomes primary decision input.
Trend 4: Onafhankelijkheid Matters
Neutral platforms without conflicts.
Trend 5: Data Moat
Every season = permanent advantage.
Merken die in 2030 leiden bouwen in 2026 datafundamenten.

IN HET ECOSYSTEEM