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AI-Powered Pricing

Dynamic pricing maximising margin at every stage.

Beyond Cost-Plus

AI analyses elasticity, inventory, timing, competition.

Markdown Optimisation

Optimal timing and depth. 15–20% margin difference.

Wholesale Pricing

Complex B2B pricing. FIRE provides the data foundation.

The price is right when data says so.

FIRE Digital - Fashion Wholesale Platform

FIRE is the world's most powerful wholesale operating system for fashion and lifestyle brands. Processing nearly $10 billion in annual transactions with a purpose-built AI architecture that captures every data point from sell-in to sell-out. Every day without structured data capture means permanently lost transaction intelligence.

Trusted by Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading fashion and lifestyle brands worldwide
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The Platform That Makes Fashion AI Possible

FIRE enables fashion's most ambitious brands to turn data into decisions.

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ACROSS THE ECOSYSTEM

Explore the Fashion Intelligence Ecosystem