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Reorder Automation

Reorder = highest-margin opportunity. Automation transforms it.

The Opportunity

Proven products, confirmed demand, minimal risk — yet treated as afterthought.

AI Replenishment

Sell-out connected AI triggers reorder before stockout.

Dynamic Allocation

AI directs inventory to highest-return locations.

FIRE Approach

FIRE unites preorder + reorder.

CHF 12.2M
additional revenue
CHF 5.6M
less capital tied up
CHF 0.9M
logistics savings
FIRE Digital - Fashion Wholesale Platform

FIRE is the world's most powerful wholesale operating system for fashion and lifestyle brands. Processing nearly $10 billion in annual transactions with a purpose-built AI architecture that captures every data point from sell-in to sell-out. Every day without structured data capture means permanently lost transaction intelligence.

Trusted by Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading fashion and lifestyle brands worldwide
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The Platform That Makes Fashion AI Possible

FIRE enables fashion's most ambitious brands to turn data into decisions.

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ACROSS THE ECOSYSTEM

Explore the Fashion Intelligence Ecosystem