7 October 2026International edition
Newsletter FIRE Digital
Vol. I · No.
7 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Guide

Guides

Where fashion meets artificial intelligence.

Design & ProductThe complete guide to AI in fashion design and product developmentHow AI is used from trend research and design to sampling, fit and product data, and what it means for IP.
Merchandising & BuyingThe complete guide to AI in fashion merchandising and buyingForecasting, assortment, size curves, allocation, pricing and open-to-buy: where AI helps planners and buyers today.
Wholesale & B2BThe complete guide to AI in fashion wholesale and B2BHow AI changes the relationship between brands and retailers: showrooms, sales reps, order capture, re-orders and data.
Commerce & MarketingThe complete guide to AI in fashion e-commerce, marketing and retailPersonalisation, search, virtual try-on, AI imagery, customer service, stores and visibility in AI search.
Supply Chain & SustainabilityThe complete guide to AI in the fashion supply chain and sustainabilitySupply chain planning, quality control, supplier risk, recycling and the Digital Product Passport.
Strategy, Data & RegulationThe complete guide to AI strategy for fashion companiesFrom first steps to a strategy, data foundations, ROI, teams, governance and the EU AI Act.