Regulation
Who owns an AI-generated fashion design? Copyright and IP explained
Courts and copyright offices agree on one point: protection needs a human author. What that means for prints, sketches and garments made with AI tools, and how fashion brands can protect their work.
AI-generated models in fashion: what are the ethics and disclosure rules?
Digital twins and fully synthetic models promise faster, cheaper imagery. Consent, pay, disclosure and audience trust now shape how brands can use them, and new rules in New York and the EU raise the bar.
EU AI Act: what do fashion companies need to know in 2026?
The EU AI Act is in force, and the Digital Omnibus has moved the high-risk deadlines. What already applies to fashion brands and retailers, what comes next and where the real exposure lies.
Is fashion AI biased? Sizes, skin tones and fairness explained
From virtual models to size recommendations, fashion AI can reproduce narrow beauty norms. Where bias comes from, what research shows and how brands can test their systems.
The Digital Product Passport explained for fashion brands
The EU is building a digital identity for products sold in its market. Here is what the passport will mean for apparel, what is still open and how brands can prepare their data now.
ESPR explained: what the EU ecodesign regulation means for textiles
The Ecodesign for Sustainable Products Regulation extends EU product design rules to clothing and footwear. What it requires, what is already in force and what is still being drafted.
Extended producer responsibility for textiles, explained
The revised EU Waste Framework Directive makes producers pay for the collection, sorting and recycling of used clothing and footwear. Who counts as a producer, what it costs and when it starts.
Green claims in fashion: how to communicate without greenwashing
From 27 September 2026, new EU consumer rules ban vague environmental claims and unreliable labels. What changes for fashion marketing, product pages and wholesale copy.