Business Models
Strategy, Data & Regulation · Explainer
The main business models in fashion, explained
Wholesale, direct-to-consumer, licensing, private label and more: how each fashion business model makes money, where the risk sits and why most brands run several at once.
Merchandising & Buying · Explainer
How margins work in fashion, from factory to shop floor
From the factory cost to the price on the swing tag: how landed cost, wholesale markup and retail markup combine, and why markdowns decide what margin is really earned.
Strategy, Data & Regulation · Explainer
What investors look at in a fashion brand
Brand heat is not enough. Investors and acquirers examine margin quality, channel mix, customer data, inventory discipline and scalability. A clear guide to how fashion businesses are assessed.