Generative AI
AI that creates new content such as text, images, video or designs based on patterns learned from training data. Glossary
AI in fashion design: how design teams actually use it
Generative AI has moved into the design studio, but mostly as a fast sketchpad and visualisation tool. Here is where it helps designers, where it falls short and what teams need before they rely on it.
How Zalando uses AI: the assistant, personalisation and size advice
Zalando has put AI into search, discovery and fit. What it built, how the data and models fit together, which results it has published and what remains unproven.
How adidas uses AI: from design archives to generative content
adidas has documented AI in footwear concepting, software engineering, review analysis and personalised campaigns. What it built, what results it reports and what it has not disclosed about planning.
How Mango uses AI: generative design, virtual models and Mango Stylist
Mango has built more than 15 machine learning platforms since 2018, from the internal Lisa tool to AI-generated campaign models and the Mango Stylist assistant. What is documented and what is not.
AI for fashion designers: tools, workflows and limits
How fashion designers use generative AI for research, moodboards, colour, prints and early concepts, where it falls short on construction and fit, and what copyright and labelling rules mean.