Pre-Order
An order a retailer places with a brand ahead of the season, usually from samples, before the goods are produced. Glossary
Wholesale & B2B · Explainer
Pre-order vs re-order: the two rhythms of the fashion order book
Pre-orders set the shape of a season; re-orders react to how it is actually selling. Understanding both is essential for planning stock, cash and production.
Supply Chain & Sustainability · Analysis
Made-to-order and pre-order as sustainability tools
Producing against confirmed demand rather than forecasts can reduce surplus stock. Where made-to-order and pre-order work, what they demand from operations and where their limits lie.