Forecasting
Design & Product · Explainer
AI trend forecasting in fashion: how it works, what it sees and its limits
AI tools now scan runway images, social media and sales data to spot emerging styles. Here is what the signals can and cannot tell a design or buying team, and why human forecasters still matter.
Merchandising & Buying · Explainer
How does AI inventory optimisation reduce deadstock and stockouts in fashion?
Fashion stock is perishable: too much ends in markdowns, too little in lost sales. Here is how AI models balance the two, what evidence exists and what they need to work.
Merchandising & Buying · Explainer
What is demand sensing and how does it work in fashion?
Demand sensing updates short-term forecasts with the latest sales and external signals. In fashion it mainly improves in-season decisions: replenishment, transfers and markdowns.
Merchandising & Buying · Explainer
AI demand forecasting in fashion: how it works and where it fails
Machine learning can improve fashion forecasts for carry-over lines and replenishment, but new styles, short seasons and trend shifts remain hard. What leaders should expect, and what not to.