7 October 2026International edition
Vol. I · No.
7 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Topic

Buying

The function responsible for selecting products and placing orders with brands and suppliers for a retail business. Glossary

Merchandising & Buying · Guide

AI in fashion merchandising: what it does, what it needs and where it fails

Machine learning now supports forecasting, assortment, pricing and planning decisions in fashion. This guide explains the use cases, the data they depend on and how merchants stay in control.

By Jonas Albrecht6 min read
Merchandising & Buying · Explainer

What is size curve optimisation and how does AI help buy the right sizes?

Buying the wrong mix of sizes leaves fringe sizes on the rail and core sizes sold out. Here is how AI estimates true size demand, why stockouts mislead the data and what to watch for.

By Maya Lindqvist5 min read
Merchandising & Buying · Guide

How can AI improve open-to-buy and merchandise budget planning?

Open-to-buy tells buyers how much they can still spend without breaking sales and stock targets. AI can keep that number current and more realistic, provided the plan behind it is sound.

By Jonas Albrecht5 min read
Merchandising & Buying · Guide

AI for fashion buyers: what changes in buying and how to start

Where AI already helps fashion buyers with trend scanning, line reviews, quantities and re-orders, what data it needs, what stays a human judgement and a 30-day plan to start.

By Maya Lindqvist5 min read
Wholesale & B2B · Explainer

What is fashion wholesale? How brands sell collections to retailers

Wholesale is the business of selling a collection to other businesses before the consumer ever sees it. Here is how the model works, who buys, and why it still anchors many fashion brands.

By Ruth Okafor4 min read
Wholesale & B2B · Guide

How a wholesale season works, from line release to delivery

A fashion wholesale season is a long chain of dependent steps. This guide walks through each stage, who is involved and where things typically go wrong.

By Ruth Okafor4 min read
Merchandising & Buying · Guide

Using AI in assortment planning without losing the brand

AI can sharpen depth, breadth and size decisions in assortment planning. The risk is a range that drifts towards safe averages. How to use the tools while keeping the brand's point of view.

By Maya Lindqvist4 min read
Merchandising & Buying · Guide

The AI vocabulary every fashion buyer should know

Suppliers, brands and internal teams increasingly talk about models, agents and embeddings. A practical glossary for fashion buyers, with what each term means for buying decisions.

By Jonas Albrecht4 min read
Merchandising & Buying · Explainer

Open-to-buy explained: how fashion retailers budget their buying

Open-to-buy tells a buyer how much stock can still be purchased without breaking the plan. Here is how it is calculated, used and commonly misused.

By Jonas Albrecht4 min read
Merchandising & Buying · Guide

The retail buying calendar: a year in the life of a fashion buyer

Fashion buyers work across several seasons at once. How the buying year is structured, what happens at each stage and how the calendar is shifting.

By Jonas Albrecht4 min read