9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

A Piece of Chic

France

A Piece of Chic is a French brand from Lyon, founded in 2012 by Sébastien Chirpaz. It specialises in silk scarves and accessories with a vintage-inspired style, made in France.

Facts
CountryFrance
Founded2012
FounderSébastien Chirpaz
Based inLyon
ProductionFrance
Segment
Premium
Categories
AccessoriesWomenswearFootwear
Sales channels
WholesaleDepartment storesE-commerce

What is A Piece of Chic?

A Piece of Chic is a fashion brand from Lyon, France, founded in 2012 by Sébastien Chirpaz. A trade directory profile describes it as specialising in silk scarves and accessories.

Products and positioning

The style draws on the 1930s to the 1950s, giving the products a vintage feel. The directory also filters the brand's range under ready-to-wear and shoes, so the scarf core is complemented by a wider collection. The profile states that products are made in France.

Distribution

According to the directory, the brand is sold in four referenced stores in France, one of them in Paris. That Paris listing is Le Bon Marché, at 24 Rue de Sèvres, a department store. This indicates a selective wholesale approach with department store presence.

Why it matters

A Piece of Chic is an example of a small French label that built a recognisable identity around one accessory category, the silk scarf, and keeps production in its home country.

Frequently asked questions

Where is A Piece of Chic from?

A Piece of Chic is a French brand from Lyon.

What does A Piece of Chic sell?

It specialises in vintage-inspired silk scarves and accessories, with some ready-to-wear and shoes.

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