Action Shoes
Action Group · India
Action Shoes is an Indian footwear brand and the best-known business of the Delhi-based Action Group. It makes footwear including sports shoes, casual shoes and sandals.
| Parent | Action Group |
|---|---|
| Group headquarters | Delhi, India |
| Group founded | 1972 |
| Known for | Sports shoes |
| Website | actiononline.in |
What is Action Shoes?
Action Shoes is a footwear brand from India and the most widely known business of Action Group, a Delhi-headquartered conglomerate founded in 1972. The group's roots lie in shoe manufacturing, and footwear remains the activity most closely associated with its name.
History
Action Group began as a shoe manufacturer and later diversified into steel, chemicals, housing projects, health care and retail. Throughout that expansion, the Action footwear brand stayed at the centre of the group's public identity. Cricketer Sachin Tendulkar was at one time the brand's ambassador, which helped make Action a household name in Indian footwear.
Products and positioning
The brand's range includes sports shoes as well as casual shoes and sandals, with seasonal collections released around festive periods such as Diwali and the wedding season. It is positioned as an accessible, everyday footwear label for a broad Indian customer base.
Why it matters
Action Shoes is one of the established domestic names in India's footwear market, showing how a manufacturing-led brand can build national recognition and support a diversified industrial group.
Frequently asked questions
Who owns Action Shoes?
Action Shoes belongs to Action Group, a Delhi-based Indian conglomerate that started in shoe manufacturing.
What does Action Shoes sell?
Action Shoes sells footwear including sports shoes, casual shoes and sandals.