Alma en Pena
Adela Gil · Spain
Alma en Pena is a Spanish women's footwear brand belonging to the Adela Gil group. It sells shoes, boots and sandals, alongside clothing and accessories, through its own stores, online and international partners.
| Group | Adela Gil |
|---|---|
| Base | Madrid, Spain |
| Marketplaces | Zalando since 2021 |
| International | Mexico, Argentina, Peru, UAE |
| Website | almaenpena.com |
What is Alma en Pena?
Alma en Pena is a Spanish women's footwear company that is part of the Adela Gil group, controlled by businessman José Gil. Its team is based in Madrid, and its shoes are produced in a factory in China.
Products and positioning
The core range covers women's footwear: flats, boots and ankle boots, wedges, loafers, sandals, sneakers and heels. The brand has been diversifying towards a total look, adding clothing such as dresses, tops, trousers, skirts and coats, plus bags, wallets, belts and scarves.
Distribution
Alma en Pena sells through its own stores and website as well as third-party channels. In Madrid it has a store on calle Ayala in the Salamanca district, opened in 2017, and it opened a second store in Seville in 2024 with a digitalised concept. It joined Zalando in 2021.
International growth has been a priority. The brand took its first steps in Argentina in 2016, entered Mexico in 2019 and the United Arab Emirates in 2022, and opened its first store in Peru in 2025, with further Latin American markets planned.
Why it matters
Alma en Pena illustrates how Spanish footwear brands are combining own retail, marketplaces and international partners, with Latin America as a key market.
Frequently asked questions
Where is Alma en Pena from?
Alma en Pena is a Spanish women's footwear brand belonging to the Adela Gil group, with its team based in Madrid.
What does Alma en Pena sell?
It sells women's shoes, boots and sandals, plus clothing, bags and accessories.