Amanda Wakeley
Amanda Wakeley is a British luxury womenswear label founded in London in 1990 by the designer of the same name. It is known for a clean glam aesthetic in eveningwear, tailoring and bridalwear.
| Founded | 1990, London |
|---|---|
| Founder | Amanda Wakeley |
| Style | Clean glam |
| Bridal line | Sposa |
| Website | amandawakeley.com |
What is Amanda Wakeley?
Amanda Wakeley is the eponymous womenswear label of the British designer Amanda Wakeley, known for a refined, clean glam style. The signature line launched in 1990 when she opened a small studio and boutique in Chelsea, London.
History
Patronage from Princess Diana helped establish the brand in its early years. Wakeley went on to win three British Fashion Awards and was appointed OBE in 2010. In 2009 she and her partner Hugh Morrison bought back the label, and in 2012 the London private equity firm AGC Equity Partners invested in the business. The brand has had a flagship store on Albemarle Street in Mayfair.
Products and positioning
The label sits in the luxury segment and its range has covered:
- Evening and cocktail dresses
- Daywear including dresses, tailoring and knitwear
- Accessories and jewellery
- Sposa, a bridal collection
In 2016 a Monogram Collection of mainly leather bags, purses and card holders was launched through QVC.
Distribution
Amanda Wakeley has sold through its own boutiques and website, through concessions at Harvey Nichols in the United Kingdom, and through international retailers.
Why it matters
Amanda Wakeley is one of the British designer names that defined understated luxury eveningwear from the 1990s onwards.
Frequently asked questions
Who is Amanda Wakeley?
Amanda Wakeley is a British fashion designer who launched her eponymous luxury womenswear label in London in 1990.
What is Amanda Wakeley known for?
The brand is known for clean glam eveningwear, tailoring and its bridal collection Sposa.