Amato
Amato is a Dubai couture house co-founded by designer Furne One and textile expert Rashid Ali. It is known for elaborate couture gowns and also offers a ready to wear line.
| Co-founders | Furne One and Rashid Ali |
|---|---|
| Base | Dubai, UAE |
| Flagship | Amato Luxe, Dubai Design District |
| Known for | Couture gowns |
| Website | amatocouture.com |
What is Amato?
Amato, also known as Amato Couture, is a homegrown fashion label from Dubai. It was co-founded by designer Furne One and textile expert Rashid Ali, and has become one of the best known couture names in the United Arab Emirates.
Products and positioning
The house is best known for its couture ensembles, presented in runway shows in Dubai. Alongside couture, Amato has developed a ready to wear line, whose early collections included floral inspired bomber jackets, billowing dresses and lace jackets in pastel tones.
- Couture gowns and eveningwear
- Ready to wear collections
- Runway presentations at Dubai fashion weeks
Distribution
In February 2017 the label opened Amato Luxe, a standalone store in Dubai Design District (d3). Amato regularly presents on the runway in Dubai and opened an edition of Arab Fashion Week, giving the brand regional and international visibility.
Why it matters
Amato is one of the labels that helped establish Dubai as a centre for couture in the Middle East. Its combination of red carpet couture and a more accessible ready to wear offer reflects how regional designer houses are broadening their customer base beyond made to order clients.
Frequently asked questions
Who founded Amato?
Amato was co-founded in Dubai by designer Furne One and textile expert Rashid Ali.
Where is Amato based?
Amato is based in Dubai, where it operates a standalone store in Dubai Design District.