9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

ara

Germany

ara is a German family-owned footwear company with roots in North Rhine-Westphalia going back more than 75 years. It makes women's and men's shoes, bags and shoe-care products, sold in more than 50 countries.

Facts
OriginNorth Rhine-Westphalia, Germany
HeritageMore than 75 years, per the company
EmployeesMore than 2,220 worldwide, per the company
ReachMore than 50 countries
Websiteara-shoes.com
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is ara?

ara is a family business from Germany. Its website says the company has its roots in North Rhine-Westphalia and that this region has been its origin for more than 75 years. The site does not give a founder or founding year.

Products and positioning

The range is led by shoes for women and men, with comfort features such as easy2go, motion, HighSoft, Fusion4, wide fit, Gore-Tex and warm linings. Women's styles include:

  • Ballet pumps and court shoes
  • Loafers, mules and clogs
  • Sandals and sneakers
  • Ankle boots and boots

Men's styles include sneakers, lace-ups, loafers, boots and sandals. The company also offers bags, shoe-care products, insoles, socks and other accessories.

Distribution

ara sells online through the ara Shop, provides a store locator for physical stores and lists a business-to-business portal. It states that people in more than 50 countries wear its shoes and that it has more than 2,220 employees worldwide.

Why it matters

ara is a long-established German shoemaker whose focus on fit and comfort, together with a wholesale portal and own online shop, covers both trade and consumer channels.

Frequently asked questions

Where is ara Shoes from?

ara is a family business from Germany, with roots in North Rhine-Westphalia.

What does ara sell?

ara sells women's and men's shoes, plus bags, shoe-care products, insoles, socks and accessories.

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