Aubade Paris
France
Aubade Paris is a French lingerie house that Claude Pasquier launched in 1958, according to its own history page. It makes lingerie, swimwear, loungewear and a men's line.
| Founded | 1958 (page also cites 1950) |
|---|---|
| Founder | Claude Pasquier |
| Country | France |
| Categories | Lingerie, swimwear, loungewear, men's boxers |
| Website | aubade.com |
What is Aubade Paris?
Aubade is a French lingerie house with a Parisian identity. Its history page says Claude Pasquier launched the brand in 1958, although the page heading and metadata give 1950. The page also says a corset factory founded in 1875 by Doctor Bernard was later acquired by the Pasquier family.
History
The brand's history page lists several milestones:
- 1960s: colour-coordinated tops and bottoms create the lingerie set
- 1970s: strapless and backless designs and the front-fastening bra
- 1980s: the first tanga, which evolved into the thong
- 1990s: the Lessons in Seduction campaign, which ran for over 25 years
- 2006: swimwear launched in boutiques
- 2013: Aubade Men, a line of boxers
Products and positioning
The range covers lingerie, swimwear, loungewear, stockings and tights. In 2026 the brand relaunched its image under the concept Live Your Desire, with a new logo and monogram.
Why it matters
Aubade is a long-established French lingerie name whose history is closely tied to product innovations in the category.
Frequently asked questions
Where is Aubade from?
Aubade is a French lingerie house with a Parisian identity, as the name Aubade Paris indicates.
Who founded Aubade?
Aubade's history page says Claude Pasquier launched the brand in 1958.