BEEN London
United Kingdom
BEEN London is a British accessories brand founded by Genia Mineeva that makes handmade bags from recycled materials. It has also been covered for a compostable, plastic-free handbag.
| Founder | Genia Mineeva |
|---|---|
| Based in | London, United Kingdom |
| Products | Handmade bags |
| Materials | Recycled materials |
| Stated footprint | 87 per cent lower than high street equivalents |
What is BEEN London?
BEEN London is a London bag brand founded by Genia Mineeva. Its own description is quality, handmade bags from recycled materials, and it states that the bags are durable.
Products and positioning
Sustainability is the core of the brand's pitch. A case study on the brand reports the following claims:
- Handmade bags made from recycled materials
- A carbon footprint described as 87 per cent lower than high street equivalents
- Durability as a counterpoint to fast fashion
Press coverage in 2022 also described the brand's launch of a compostable, plastic-free handbag using a leather alternative developed with the University of Leeds.
Why it matters
BEEN London is a small example of the move in accessories toward recycled inputs and compostable alternatives to leather. The brand also stresses that its bags are built to last, which it presents as an alternative to disposable accessories.
Frequently asked questions
Who founded BEEN London?
BEEN London was founded by Genia Mineeva.
What does BEEN London sell?
It sells handmade bags made from recycled materials.