Bisgaard
Denmark
Bisgaard is a family-owned Danish children's shoe brand founded in 2005 in Aarhus by Marianne and Henrik Bisgaard. It makes shoes for children from first steps onwards, designed in Denmark.
| Founded | 2005 |
|---|---|
| Founders | Marianne and Henrik Bisgaard |
| Founded in | Aarhus, Denmark |
| Markets | More than 20 countries |
| Website | bisgaardshoes.com |
What is Bisgaard?
Bisgaard is a Danish children's footwear brand. According to the company's own About page, it was founded in 2005 in Aarhus, Denmark's second largest city, by Marianne and Henrik Bisgaard. Marianne designs the shoes and Henrik handles the business side. Before founding the brand, Marianne ran a children's shoe store in Aarhus called Hønsefødder.
Products and positioning
The shoes are meant to be worn from first steps through childhood. The range covers sneakers, boots, rubber boots, winter boots, sandals, slippers and barefoot shoes, plus accessories and clothing. Materials named by the company include leather, wool, organic cotton and natural rubber.
The company says it develops its own lasts, that every shoe is tested by children, and that each pair passes through the hands of about 50 artisans. It describes itself as a family-owned business and says each pair is designed in Denmark.
Distribution
The company states that its shoes are sold in more than 20 countries and that it delivers across Europe, with an online store at bisgaardshoes.com alongside independent retailers.
Why it matters
Bisgaard shows how a founder with retail experience in children's shoes can build a specialist brand around fit, with its own lasts and child testing as central claims.
Frequently asked questions
Who founded Bisgaard?
Bisgaard was founded in 2005 in Aarhus, Denmark, by Marianne and Henrik Bisgaard.
What does Bisgaard sell?
Bisgaard sells children's shoes, including sneakers, boots, rubber boots, sandals, slippers and barefoot shoes, plus some accessories and clothing.