Bonobo Jeans
Groupe Beaumanoir · France
Bonobo, known as Bonobo Jeans, is a French jeans and casualwear brand that belongs to the Beaumanoir group. It sells largely through a network of affiliate stores.
| Country | France |
|---|---|
| Group | Beaumanoir |
| Core products | Jeans and sportswear |
| Store model | Affiliate (franchise) system |
What is Bonobo Jeans?
Bonobo is a French fashion brand for jeans and casual sportswear. A 2013 article in FashionNetwork describes it as part of the Beaumanoir group, whose sister brand is Cache Cache, with a commercial, trend-driven range.
Products and positioning
The brand's own group page says that all of its jeans are made from eco-responsible cotton. The article describes the range as sportswear and jeans.
Distribution
In October 2013 the article reported about 350 stores in total, roughly fifteen of them outside France, with stores already open in Italy and the Benelux countries and planned openings in China and Saudi Arabia. It describes Bonobo as operating through an affiliate system, in which independent partners run stores. Those figures are historic and should not be taken as the current network size.
Why it matters
Bonobo shows how a French jeans brand can use a franchise model to reach many towns while a group such as Beaumanoir supplies design and supply chain support.
Frequently asked questions
Where is Bonobo Jeans from?
Bonobo Jeans is a French brand and part of the Beaumanoir group.
What does Bonobo Jeans sell?
Bonobo sells jeans and casual sportswear, with jeans made from eco-responsible cotton according to its group page.