Cerruti 1881
Shandong Ruyi · France
Cerruti 1881 is a Paris-based fashion house founded in 1967 by Nino Cerruti. It makes ready-to-wear, accessories and licensed fragrances and is owned by the Chinese group Shandong Ruyi.
| Founded | 1967 |
|---|---|
| Founder | Nino Cerruti |
| Owner | Shandong Ruyi (since 2017) |
| Headquarters | Paris, France |
What is Cerruti?
Cerruti, styled Cerruti 1881, is a fashion house headquartered in Paris. Wikipedia states it was founded in 1967 by Nino Cerruti. The number 1881 refers to the Cerruti family wool mill, Lanificio Fratelli Cerruti, founded in Biella, Italy, in that year.
History
- 1967: a menswear label is launched, with a women's line following in 1976
- 1978: the first fragrance is released
- 2000: Nino Cerruti sells the brand to Italian investors
- 2006: the brand is sold to the American private equity firm MatlinPatterson
- 2017: Shandong Ruyi, a Chinese textile manufacturer, buys the brand from the Hong Kong group Trinity
Products and positioning
The brand covers ready-to-wear, jeans, sportswear, fragrances, leather goods, watches, jewellery and accessories. Wikipedia lists three lines: Cerruti, Cerruti 1881 and 18CRR81. The brand's Paris base is at 27 rue Royale, with a flagship store at 3 Place de la Madeleine.
Distribution
As of May 2021, Wikipedia reports 84 stores in 34 cities across China, Hong Kong, Macau and Taiwan, a figure that may since have changed.
Frequently asked questions
Who founded Cerruti?
Nino Cerruti founded the fashion house in 1967. The 1881 in its name refers to his family's wool mill in Biella, Italy.
Who owns Cerruti?
Cerruti is owned by Shandong Ruyi, a Chinese textile manufacturer, which bought it from Trinity in 2017.