Chie Mihara
Spain
Chie Mihara is a Spanish women's shoe brand based in Elda, named after its designer, who was born and raised in Brazil and is of Japanese ancestry. It is known for comfortable high heels built on an anatomic footbed.
| Base | Elda, Spain |
|---|---|
| Designer | Chie Mihara |
| Specialism | Comfortable high heels |
| Construction | Anatomic footbed |
What is Chie Mihara?
Chie Mihara is a shoe designer and brand based in Elda, in the Alicante province of Spain, a long-standing centre of Spanish footwear making. A design press profile notes that Mihara is of Japanese ancestry but was born and raised in Brazil.
Products and positioning
The brand is known for comfortable high heel shoes. The same profile explains that they use an anatomic footbed construction that Mihara designed herself. Named styles in its Fall 2009 collection included Kaira, which had detachable fur trim, as well as Keiti and Kalu.
Distribution
The 2009 profile lists the brand's own website and the retailer Coclico as places to buy. More recently, Spanish business press reported that the Alicante company had formed an alliance with Urban Outfitters.
Why it matters
Chie Mihara shows how a designer-led Spanish footwear brand has built a following on comfort as well as design, and has reached international retailers from a base in Elda.
Frequently asked questions
Where is Chie Mihara from?
Chie Mihara is a Spanish brand based in Elda, Spain. Its designer was born and raised in Brazil and is of Japanese ancestry.
What is Chie Mihara known for?
The brand is known for comfortable high heel shoes that use an anatomic footbed construction designed by Chie Mihara.