Emma Willis
Emma Willis is a British luxury shirtmaker founded by Emma Willis in 1987, with a shop at 66 Jermyn Street in London. It makes bespoke and ready-to-wear shirts in its own workshop in Gloucester.
| Founded | 1987 |
|---|---|
| Founder | Emma Willis |
| Shop | 66 Jermyn Street, London |
| Workshop | Gloucester |
| Website | emmawillis.com |
What is Emma Willis?
Emma Willis is a Jermyn Street shirtmaker offering bespoke and ready-to-wear shirts for men. Its shirts are made in Bearland House in Gloucester, a converted 18th-century townhouse that serves as the company's workshop.
History
Emma Willis started the business in 1987, initially supplying shirts to other traders in London. In 1999 she opened her own shop at 66 Jermyn Street, the street long associated with British shirtmaking. In 2014 she was awarded an MBE for services to entrepreneurship.
Products and positioning
The brand operates at the luxury end of men's shirting. Beyond shirts, the range includes:
- Accessories
- Boxer shorts and pyjamas
- Dressing gowns
- Walking socks
Distribution
Emma Willis sells through its Jermyn Street shop, where bespoke customers are measured and fitted, and through its own website.
Why it matters
Emma Willis pairs a Jermyn Street shop with its own workshop in Gloucester, keeping design, retail and manufacturing within one British business.
Frequently asked questions
Where are Emma Willis shirts made?
Emma Willis shirts are made in the company's workshop at Bearland House in Gloucester, England.
Who founded Emma Willis?
Shirtmaker Emma Willis founded the business in 1987 and opened her Jermyn Street shop in 1999.