FitFlop
United Kingdom
FitFlop is a UK footwear brand founded in 2007 by entrepreneur Marcia Kilgore. It sells women's and men's sandals, sneakers, loafers and boots. Current ownership could not be verified from the sources consulted.
| Founded | 2007 |
|---|---|
| Founder | Marcia Kilgore |
| Country | United Kingdom |
| Segment | Footwear |
| Website | fitflop.com |
What is FitFlop?
FitFlop is a footwear brand founded in 2007 by the entrepreneur Marcia Kilgore. It is a British label whose range, as shown on its website, covers a broad set of styles for women and men.
Products and positioning
The website lists women's sneakers, loafers, mary janes, ballerinas, boots, mules, clogs, slippers, flip-flops and platform shoes, together with men's sneakers, slides and sandals. There are also outlet and kids' sections. The brand sits in the mid-market segment, with a focus on everyday and comfort footwear.
Collaborations
FitFlop runs collaboration lines, one example being the FitFlop | Keith Haring collection shown on its site. Collaborations of this kind are a common way for mass and mid-market footwear brands to refresh their offer.
Ownership and distribution
The sources consulted do not state who currently owns FitFlop or where it is headquartered, so both are left open here. The brand operates a full online shop; this profile makes no further claims about wholesale or store networks.
Why it matters
FitFlop is an example of a founder-led footwear start-up that grew from a single comfort concept into a broad footwear range. Its story is of interest to readers following how direct-to-consumer brands extend their assortment over time.
Frequently asked questions
Who founded FitFlop?
FitFlop was founded in 2007 by the entrepreneur Marcia Kilgore, according to the brand website.
Where is FitFlop from?
FitFlop is a British footwear brand. The sources consulted do not state the location of its headquarters.