Amazon: all brands
The 2 brands of Amazon in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Amazon EssentialsDigital-native and DTC brands · United StatesDaily RitualDigital-native and DTC brands · United States
Amazon Essentials: Amazon Essentials is a private-label clothing brand owned by Amazon and sold on its platform. It offers affordable everyday apparel for women, men, children and babies, including plus and big-and-tall sizes.
Daily Ritual: Daily Ritual is a women's clothing label owned by Amazon in the United States. It makes affordable elevated basics such as tees, tanks, dresses and leggings.