14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Elevate Outdoor Collective: all brands

The 2 brands of Elevate Outdoor Collective in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

K2 Sports: K2 Sports is a US maker of skis, snowboards, boots, bindings and related equipment, founded in 1962 on Vashon Island, Washington, by Bill and Don Kirschner. Kohlberg & Company bought its winter sports business from Newell Brands in 2017. It matters as a major American name in winter sports.

Völkl: Völkl is a German ski maker founded in Straubing, Bavaria, in 1923 by Georg Völkl. It has been part of Elevate Outdoor Collective, backed by Kohlberg & Company, since 2017. It matters as one of the long established European alpine ski brands.

All brands