HUGO BOSS: all brands
The 3 brands of HUGO BOSS in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
BOSS: BOSS is the core brand of the German fashion group HUGO BOSS, covering premium business wear, refined leisure and athleisure for men and women. It is sold through more than 480 group-operated stores, wholesale partners and boss.com.
HUGO: HUGO is the fashion-forward, younger-focused brand of the German group HUGO BOSS, positioned alongside the larger BOSS brand. It targets style-conscious, Gen Z customers with menswear, womenswear, denim and accessories sold through stores, wholesale and hugo.com.
Hugo Boss: Hugo Boss is a German premium fashion group founded in Metzingen in 1924 that operates the BOSS and HUGO brands and generated sales of 4.27 billion euros in 2025. Frasers Group became its dominant shareholder in 2026 with about 48 percent after a public takeover offer, while Daniel Grieder has been chief executive since 2021.