14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

kybun Joya Group: all brands

The 2 brands of kybun Joya Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Joya: Joya is a Swiss comfort shoe brand, now part of the kybun Joya Group after a merger with kybun announced in 2022. It was founded by Karl Mueller junior, son of the MBT and kybun inventor. It matters as one of two sister brands in a Swiss health footwear group.

Kybun: Kybun is a Swiss health shoe brand built around a soft air-cushion sole, founded by inventor Karl Mueller in 2007. It is part of the kybun Joya Group, formed by a merger with Joya announced in 2022. It matters for its distinctive soft-sole concept and for its link to the earlier MBT shoe.

All brands