Levi Strauss & Co: all brands
The 2 brands of Levi Strauss & Co in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Levi'sDenim and casualwear · United StatesSignature by Levi Strauss & Co.™Denim and casualwear · United States
Levi's: Levi's is the denim brand of Levi Strauss & Co., the San Francisco company founded in 1853 whose 1873 patent with Jacob Davis created the riveted blue jean. Listed on the New York Stock Exchange and led by chief executive Michelle Gass since 2024, it remains the best known jeans brand in the world.
Signature by Levi Strauss & Co.™: Signature by Levi Strauss & Co.™ is a value denim brand from Levi Strauss & Co., created in 2003 for the mass market discount channel. It sells jeans, shirts, jackets and shorts for men, women and children, with Walmart as its launch partner.