29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Mash Style Lab: all brands

The 2 brands of Mash Style Lab in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

CELFORD: CELFORD is a Japanese womenswear brand launched in 2018 by Mash Style Lab. Inspired by the styling of first ladies, it focuses on elegant dresses for special occasions.

FRAY I.D: FRAY I.D is a Japanese womenswear brand run by Mash Style Lab. It designs feminine collections that focus on cutting and tailoring, sold through its stores and official online shop.

All brands