8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Maus Frères: all brands

The 3 brands of Maus Frères in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Aigle: Aigle is a French outdoor clothing and footwear brand founded in 1853 by American entrepreneur Hiram Hutchinson and best known for natural rubber boots still made in France. Swiss family group Maus Frères has held a majority stake since 2005, and the company has had the legal status of a société à mission since 2020.

Gant: Gant is a premium casualwear brand with American roots, founded in New Haven, Connecticut, and launched in 1949, now headquartered in Stockholm. Owned by Swiss family group Maus Frères since 2008, it is known for button-down shirts and East Coast preppy style and is sold in about 70 markets.

Lacoste: Lacoste is a French premium sportswear brand founded in 1933 by tennis champion René Lacoste and André Gillier, famous for its crocodile logo and polo shirt. Owned outright by the Swiss family group Maus Frères since 2012, it is led again by Thierry Guibert, who returned as chief executive in October 2026 after Éric Vallat's departure.

All brands