Myntra: all brands
The 5 brands of Myntra in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Anouk: Anouk is an Indian women's ethnic wear brand launched in 2013 as part of the fashion platform Myntra's own brand portfolio. It sells kurtas, anarkalis, sarees, palazzos and skirts with traditional and contemporary designs.
DressBerry: DressBerry is an in-house women's western wear brand of Indian fashion e-commerce platform Myntra, launched in 2013. It targets trend conscious women aged 18 to 30.
HERE&NOW: HERE&NOW is a trend driven casualwear brand owned by Indian fashion e-commerce platform Myntra. It targets young Indian shoppers and launched a Fairtrade certified cotton line in 2022.
HRX: HRX is an Indian fitness and lifestyle brand launched in 2012 and co-owned at launch by actor Hrithik Roshan and Exceed Entertainment. Flipkart-owned Myntra acquired a 51 per cent stake in 2016. It matters as an early example of a celebrity-led brand scaled through an e-commerce platform.
Moda Rapido: Moda Rapido is an Indian fast fashion brand owned by the e-commerce platform Myntra. Its T-shirts, jeans, kurtas and shoes are designed with computer vision and AI that analyse customer preference data.