14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Otto Group: all brands

The 2 brands of Otto Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Bonprix: Bonprix is a German online and mail-order fashion retailer founded in 1986 as a subsidiary of the Otto Group. It is headquartered in Hamburg and sells affordable clothing, shoes and home products in many European countries.

sheego: sheego is a German plus size fashion retailer and brand offering womenswear in sizes 40 to 58. Based in Frankfurt am Main and wholly owned by the Otto Group, it sells dresses, eveningwear, denim, sportswear, underwear and shoes.

All brands