14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Redefined Fashion: all brands

The 2 brands of Redefined Fashion in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Minus: Minus is a Danish womenswear brand that offers a complete wardrobe with a feminine, playful take on Scandinavian style. It belongs to Redefined Fashion, based in Ikast, Denmark.

Peppercorn: Peppercorn is a Danish womenswear brand that aims to make every woman feel confident and comfortable. It is part of Redefined Fashion in Ikast, Denmark, alongside the brands Minus and Desires.

All brands