Seiko: all brands
The 5 brands of Seiko in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
ALBA: ALBA is a Japanese watch brand launched in 1979 as a sub-brand of Seiko. It makes affordable wristwatches with Seiko movements and modern styling aimed at younger buyers.
Credor: Credor is the luxury watch brand of Japan's Seiko, created in 1974. It makes high-end watches in precious metals with a strong focus on craftsmanship, including the Eichi II and Fugaku models.
King Seiko: King Seiko is a Japanese mechanical watch collection from Seiko, first launched in 1961 by the Daini Seikosha factory in Kameido, Tokyo. Revived in 2022, it offers mechanical watches with sharp-edged cases and box-shaped crystals.
Prospex: Prospex is Seiko's family of professional sports watches from Japan, best known for its dive watches. It builds on Seiko's diving heritage that began with the brand's first diver's watch in 1965.
Seiko Presage: Presage is a mechanical watch collection from Japan's Seiko. It is known for dress watches with dials made using traditional Japanese crafts such as enamel, urushi lacquer and Arita porcelain.