14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Tecnica Group: all brands

The 3 brands of Tecnica Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Blizzard: Blizzard is an Austrian alpine ski maker founded in 1945 by Anton Arnsteiner and based in Mittersill. It is a subsidiary of the Italian Tecnica Group, which acquired it in 2006 to 2007. It matters as an Austrian ski brand with a record of product innovation.

Lowa: Lowa is a German maker of hiking, trekking and mountaineering boots founded in 1923 by Lorenz Wagner in Jetzendorf, Bavaria. It has been majority owned by the Italian Tecnica Group since 1993. Lowa is one of Europe's leading premium outdoor footwear brands, with much of its production still in Europe.

Moon Boot: Moon Boot is an Italian footwear brand created by Giancarlo Zanatta and owned by Tecnica Group. Its padded snow boot, inspired by the Apollo 11 astronauts, became an après-ski icon in the 1970s.

All brands