29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Victoria's Secret & Co: all brands

The 2 brands of Victoria's Secret & Co in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Adore Me: Adore Me is a New York lingerie brand that sells underwear, swimwear and sleepwear mainly online, combining direct sales with an optional monthly membership. Founded by Morgan Hermand-Waiche, it has been part of Victoria's Secret & Co. since 2022.

Victoria's Secret: Victoria's Secret is an American lingerie, sleepwear and beauty retailer founded in 1977 by Roy Raymond and operated by the listed company Victoria's Secret & Co. since its spin-off from L Brands in 2021. With PINK and Victoria's Secret Beauty, it is the largest specialist lingerie retailer in the United States.

All brands