14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

GUAPAPEAKS

United Kingdom

GUAPAPEAKS is a headwear and travel accessories brand that describes itself as "The Original Custom Headwear Brand". It makes caps with removable visors, together with backpacks, laptop cases and phone straps.

Facts
SegmentCustomisable headwear and travel accessories
Signature productCaps with removable visors
MaterialsRecycled PET fabric and Cordura
Sales channelOwn online shop
Websiteguapapeaks.com
Segment
Mid-market
Categories
AccessoriesBags
Sales channels
E-commerce

What is GUAPAPEAKS?

GUAPAPEAKS is a brand built around customisable headwear. Its caps are assembled by the customer from a base and a removable visor, which comes in wood, surf or fabric styles. The brand presents its range as sustainable gear for everyday travel and calls itself "The Original Custom Headwear Brand".

Products and positioning

The range goes beyond caps. The brand also sells the following:

  • Cap sets, including bundles that pair a cap with a bag
  • Backpacks for travel with laptop pockets and water-resistant materials
  • Laptop cases
  • Phone and camera straps that attach to phone cases
  • An athletic cap range for running, trail and workouts

Build-your-own caps in the listed examples are priced at £25. The company says its materials include fabric made from recycled PET bottles and Cordura, and it highlights a roll-top backpack made from recycled post-consumer waste.

Distribution

GUAPAPEAKS sells through its own online shop, with prices shown in British pounds and delivery offered to customers in the EU.

Frequently asked questions

What does GUAPAPEAKS sell?

GUAPAPEAKS sells customisable caps with removable visors, plus cap sets, backpacks, laptop cases and phone straps.

What materials does GUAPAPEAKS use?

The brand says its range includes fabric made from recycled PET bottles and Cordura, and it highlights a roll-top backpack made from recycled post-consumer waste.

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