14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Hedgren

Belgium

Hedgren is a Belgian bag brand founded in 1993 in Antwerp. It makes unisex bags and accessories built for the demands of daily life, for commuters and travellers.

Facts
Founded1993
OriginAntwerp, Belgium
CategoryBags and accessories
Target customersCommuters and travellers
Websitehedgren.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
WholesaleE-commerceDepartment stores

What is Hedgren?

Hedgren is a bag and accessories brand founded in 1993 and, in its own words, born and bred in Antwerp, Belgium, a hub of innovative fashion.

Products and positioning

The brand makes unisex bags and accessories described as built to withstand the rigours of daily life. They are designed for commuters and travellers, combining functional details with a fashion-led look.

  • Everyday and commuter bags
  • Travel bags
  • Unisex accessories

Distribution

Hedgren is sold internationally through wholesale partners and online marketplaces. It is listed among the brands of the Primer Group of Companies, and is stocked by retailers such as The Iconic in Australia and New Zealand.

Why it matters

Hedgren is one of the Belgian brands that built an international accessories business from Antwerp. Its focus on practical, travel-ready bags places it in the growing segment of commuter and city-travel bags, where function matters as much as fashion.

Frequently asked questions

Where is Hedgren from?

Hedgren is a Belgian brand born in Antwerp.

What does Hedgren sell?

Hedgren sells unisex bags and accessories for commuters and travellers.

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