Herschel Supply Co.
Canada
Herschel Supply Co. is a Vancouver-based bag brand founded in 2009 by brothers Lyndon and Jamie Cormack. It is known for backpacks, duffels and travel gear.
| Founded | 2009 |
|---|---|
| Founders | Lyndon and Jamie Cormack |
| Headquarters | Vancouver, Canada |
| Stores | 44 locations (per Wikipedia) |
| Website | herschel.com |
What is Herschel Supply Co.?
Herschel Supply Co. is a Canadian bag and accessories brand. Its website says the name comes from a small Saskatchewan town where three generations of the founders' family grew up.
History
Wikipedia gives the founders as Lyndon and Jamie Cormack and the founding year as 2009. The brand is based in Vancouver, British Columbia, and opened its first Canadian store in Vancouver's Gastown district in 2018.
Products and positioning
The official site lists backpacks, totes, duffles, crossbodies, golf bags and diaper bags, plus luggage and travel gear, wallets, tech sleeves, water bottles, apparel, headwear and kids' products.
Business model and distribution
Herschel sells through its own online store, with regional sites for the UK, EU and Canada, and through physical stores listed in a store locator. Wikipedia counts 44 retail locations worldwide. The site also offers a dealer portal and corporate orders, which points to a wholesale channel.
Neither source reviewed states who owns the company today, so no parent group is named here.
Why it matters
Herschel is one of the most visible North American bag brands to emerge in the late 2000s, combining a wide product range with a mix of direct and wholesale sales.
Frequently asked questions
Who owns Herschel Supply Co.?
The sources reviewed do not state the current owner. It was founded by Lyndon and Jamie Cormack in 2009.
Where is Herschel from?
Herschel is from Vancouver, British Columbia, Canada, and takes its name from a small Saskatchewan town.