Joha
Denmark
Joha is a Danish brand of wool and wool blend clothing for children, with socks also offered in adult sizes. Its website highlights Oeko-Tex and Woolmark labelling and a collection made from leftover fabric. Its history, founding year and owner were not stated in the source reviewed.
| Origin | Denmark |
|---|---|
| Specialism | Wool and wool blend clothing |
| Materials | Wool, bamboo, silk |
| Labels | Oeko-Tex, Woolmark |
| Segment | Childrenswear |
| Website | joha.dk |
What is Joha?
Joha is a Danish clothing brand focused on wool. Its website, in Danish, links to an About Joha page that was not available for this profile, so the founding year, founders and ownership are not stated here. The site also lists Katvig as a separate brand, and it is not covered in this profile.
Products and positioning
The pre autumn winter 2026 collection shown on the site contains children's knitwear in several material qualities:
- 100 per cent wool
- Wool and bamboo blends
- Wool and silk blends
The site also presents children's wool sets made from leftover fabric, a way of reducing textile waste, and a range of socks: wool socks with 90 per cent wool, bamboo socks with 80 per cent organic bamboo and wool and bamboo blends, available in children's and adult sizes.
Labels and standards
Products carry Oeko-Tex and Woolmark labels. Oeko-Tex is a testing standard for harmful substances in textiles, and Woolmark is a quality mark for wool products. For baby and children's wool underlayers, these labels support trust in softness and safety.
Business model and distribution
The sources reviewed do not describe where Joha is sold or how its sales are split between wholesale and its own shop. As a seasonal collection brand with pre season releases, it follows the conventional wholesale calendar, but this is an inference rather than a documented fact.
Why it matters
Joha shows how Danish children's brands use natural fibres and recycled offcuts as a design and sustainability proposition in the market for thermal baselayers.
Frequently asked questions
Where is Joha from?
Joha is a Danish brand, and its website is in Danish. It is known for wool and wool blend clothing for children.
What is Joha known for?
Joha is known for children's knitwear in wool, wool and bamboo and wool and silk, as well as wool and bamboo socks. Its products carry Oeko-Tex and Woolmark labels.