8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Lancel

Piquadro Group · France

Lancel is a French leather goods house founded in Paris in 1876 by Angèle and Alphonse Lancel. It was owned by Richemont from 1997 and sold to Italy's Piquadro Group in 2018.

Facts
Founded1876
FoundersAngèle and Alphonse Lancel
OwnerPiquadro Group (since 2018)
HeadquartersParis, France
Previous ownerRichemont (1997 to 2018)
Signature bagsElsa, Ninon
Websitelancel.com
Segment
Premium
Categories
BagsAccessories
Sales channels
Own storesWholesaleE-commerce

What is Lancel?

Lancel is a Paris-based leather goods and handbag brand founded in 1876 by Angèle and Alphonse Lancel. It began by making pipes and smoking accessories before moving into leather goods and handbags. Albert Lancel, the founders' son, led the company from 1901 and built it into a global brand, according to Wikipedia.

History

In 1970 Salvador Dali designed the Le Dali handbag for the house. The Elsa bucket bag was relaunched in 1987 and sold 6 million pieces within ten years. Swiss luxury group Richemont acquired Lancel in 1997 for 270 million euros and sold it in 2018 to the Italian company Piquadro Group. The Ninon bag, launched after the 2018 acquisition, became the brand's best seller.

Ownership

As of the source consulted, Lancel belongs to Piquadro Group (Piquadro SpA). The same entry names Giovanni Bonatti as chief executive but does not name a creative director, and neither appointment is verified for 2026 here.

Business model and distribution

Lancel runs a flagship store at Place de l'Opera in Paris and more than 80 other boutiques worldwide, according to Wikipedia, which points to a strong own-retail model. The source does not give the split between own stores, wholesale and online, and gives no revenue figure.

Why it matters

Lancel is a long-standing French handbag name whose change of owner from a Swiss luxury group to an Italian leather goods company is typical of the consolidation of mid-sized accessories brands. It is a reference point for premium French leather goods outside the largest luxury groups.

Frequently asked questions

Who owns Lancel?

Lancel is owned by the Italian Piquadro Group, which bought it in 2018 from Richemont. Richemont had acquired the brand in 1997.

Where is Lancel from?

Lancel is from Paris, France, where it was founded in 1876. It operates a flagship on Place de l'Opera and boutiques worldwide.

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