Lilli Jahilo
Lilli Jahilo is an Estonian fashion label founded in 2010 by designer Lilli Jahilo and based in Tallinn. It makes feminine dresses and made-to-order womenswear produced in its own studio.
| Founded | 2010 |
|---|---|
| Headquarters | Tallinn, Estonia |
| Production | Made in Tallinn |
| Recognition | Golden Needle People's Choice Award |
| Website | lillijahilo.com |
What is Lilli Jahilo?
Lilli Jahilo is a womenswear label from Tallinn, Estonia, established in 2010 by the designer of the same name after she worked as an assistant designer. Jahilo trained at the Chanel-owned embroidery house Lesage in Paris, holds a BA from the Oslo National Academy of the Arts and an MA from the Estonian Academy of Arts.
Products and positioning
The label focuses on dresses designed for the modern woman, combining Scandinavian minimalism, expressive colour and couture techniques. Garments are made from start to finish in the studio under the designer's supervision, with hand-finished details.
- Dresses and occasion wear
- Made-to-order and bridal pieces
- Ethical production in Tallinn
Distribution
Jahilo sells to clients in Scandinavia, the Benelux, the UK, the United States and the United Arab Emirates, and has run showrooms in Dubai where customers try pieces on and then order online. Her collections have been shown at Berlin Fashion Week and at events from Beijing to Cannes.
Why it matters
Jahilo has won the Golden Needle People's Choice Award and was named Fashion Designer of the Year at Tallinn Fashion Week 2016, making her one of Estonia's most recognised designer brands.
Frequently asked questions
Where is Lilli Jahilo from?
Lilli Jahilo is an Estonian designer label based in Tallinn.
What does Lilli Jahilo make?
The label makes feminine dresses and made-to-order womenswear, produced in its Tallinn studio.