Musette
Musette is a Romanian brand of shoes and handbags owned by entrepreneur Cristina Bâtlan. It sells through its own stores in Romania and has opened shops in markets including Bulgaria, Hungary, Luxembourg, the United States and France.
| Country | Romania |
|---|---|
| Owner | Cristina Bâtlan |
| Products | Shoes and handbags |
| Stores (2012) | 23, of which 9 abroad |
| Website | musette.ro |
What is Musette?
Musette is a Romanian shoe and handbag brand owned by Romanian entrepreneur Cristina Bâtlan. It is one of the best known domestic footwear labels in Romania.
Products and positioning
The brand focuses on shoes and handbags, presented through branded stores. Bâtlan has spoken publicly about price developments for the brand's products, reflecting its position as a producer as well as a retailer.
Distribution
Musette has built an international store network from its Romanian base. In 2012 it operated 23 stores, 14 in Romania and 9 abroad, with locations in:
- Bulgaria, Hungary and Luxembourg
- New York in the United States
- Beirut in Lebanon and Ulan Bator in Mongolia
- Israel
That year it also prepared a store on Rue Saint Martin in Paris.
Why it matters
Musette is one of few Romanian fashion brands to have taken its own stores beyond Central and Eastern Europe, showing how a domestic footwear label can export a retail concept to very different markets.
Frequently asked questions
Where is Musette from?
Musette is a Romanian shoe and handbag brand.
Who owns Musette?
Musette is owned by Romanian entrepreneur Cristina Bâtlan.