Oscar Deen
Oscar Deen is a London eyewear brand founded by friends Oscar Phillips and Sheriff-Deen Showobi. It designs sunglasses inspired by vintage frames, hand crafted from Italian acetate.
| Founders | Oscar Phillips, Sheriff-Deen Showobi |
|---|---|
| Base | London |
| Material | Italian acetate |
| First style | Fraser |
| Website | oscardeen.com |
What is Oscar Deen?
Oscar Deen is a London based eyewear label created by long time friends Oscar Phillips and Sheriff-Deen Showobi The first style was the Fraser frame in Mocha.
Products and positioning
The brand focuses on sunglasses, each design hand crafted from Italian acetate. Its design process starts with vintage frames found through London collectors and markets, and increasingly across Europe. The founders take each frame apart, sketch and debate changes, and update the shape while keeping the character that first attracted them.
Inspiration comes from London's architecture, particularly the mix of old and new buildings, from street art, and from contemporary artists and musicians. The brand describes its values as openness, adventure and a playful edge, with quality offered at a reasonable price.
Distribution
Oscar Deen sells online and is stocked by menswear and lifestyle retailers, including END. Clothing, which carries both men's and women's frames such as aviator sunglasses.
Why it matters
The label shows how independent eyewear brands compete with licensed designer frames by pairing vintage design research with accessible prices.
Frequently asked questions
Who founded Oscar Deen?
Oscar Deen was founded by friends Oscar Phillips and Sheriff-Deen Showobi in London.
What are Oscar Deen sunglasses made of?
The frames are hand crafted from Italian acetate.