Vivobarefoot
Vivobarefoot is a London-based barefoot footwear brand founded in 2003 by Galahad and Asher Clark of the Clarks shoemaking family. It makes minimalist shoes for adults and children designed to let feet move naturally, using materials such as recycled plastics and natural rubber.
| Founded | 2003 |
|---|---|
| Founders | Galahad Clark and Asher Clark |
| Headquarters | London, UK |
| Certification | B Corp |
| Website | vivobarefoot.com |
What is Vivobarefoot?
Vivobarefoot is a British footwear brand that champions barefoot, or minimalist, shoes. It was founded in 2003 by Galahad Clark and Asher Clark, both from the Clarks shoemaking family, and is headquartered in London. The company states its mission as reconnecting people to nature and their natural potential.
Products and positioning
Vivobarefoot shoes have thin, flexible soles and wide toe boxes intended to let feet move naturally. The range spans everyday shoes, running and training models, outdoor and trail footwear, and a dedicated children's line. Materials include recycled plastic bottles, natural and recycled rubber and sustainably sourced leather.
- Everyday and lifestyle shoes
- Running and trail footwear
- Children's barefoot shoes
Sustainability
The company is a certified B Corporation, and sustainability is central to its brand communication alongside its foot health message.
Why it matters
Vivobarefoot has helped move barefoot footwear from a niche running trend into a broader lifestyle and children's category, and is often cited as a reference brand for purpose-led footwear.
Frequently asked questions
Who founded Vivobarefoot?
Vivobarefoot was founded in 2003 by Galahad Clark and Asher Clark, both from the Clarks shoemaking family.
Where is Vivobarefoot from?
Vivobarefoot is a British brand headquartered in London.