Publisher content Publisher content. This page presents FIRE Digital, the wholesale platform of FIREGROUP GmbH, which publishes AI in Fashion Daily. Figures, client references and claims on this page are statements by FIRE and have not been independently verified by the editorial team.About FIRE: The Leading Wholesale OS for Fashion
FIRE: all-in-one B2B wholesale platform. Showroom, orders, analytics, ERP integration.
The Leading Operating System for Fashion Wholesale
FIRE digitalises wholesale from sell-in to sell-out.
Built for Fashion. Built for Scale. Built for AI.
FIRE is the leading all-in-one B2B wholesale platform. Digital showroom, unified preorder/reorder, sell-out visibility, AI recommendations , one system.
Built specifically for fashion: seasonal collections, multi-market ops, size matrices, brand storytelling.
Why FIRE Exists
The industry chose: add more tools or build a platform. FIRE chose platform.
The Vision
Bad wholesale is dead. The future: faster, more transparent, more intelligent.
Learn about AI readiness.
10+ weeks implementation
14% preorder increase
38% less samples
FIRE does not get implemented. FIRE connects.
Wholesale When It Actually Works
Request a demo.
FIRE at a glance
FIRE is the world's most powerful wholesale operating system for fashion and lifestyle brands. Processing nearly $10 billion in annual transactions with a purpose-built AI architecture that captures every data point from sell-in to sell-out.
Trusted by Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading fashion and lifestyle brands worldwide.